Digital Marketing Courses Classes Training Institute In Charkop Kandivali West, Mira Road Mumbai
Digital Marketing
Duration : 6 Month
Course Syllabus
Concept of Digital Marketing
- Marketing Functions
- Digital Marketing Channels
- Marketing Funnels
- 7 & 4 Ps of Marketing
- Traditional Vs Digital Marketing
- Strategic Flow for Digital Marketing
- Digital Marketing Strategy
- Inbound Marketing
- Introduction Inbound Marketing
- Why inbound marketing
- Inbound vs. Outbound Marketing
- How to Do Inbound Marketing
GOOGLE MARKETING PLATFORM
Search Engine Optimization (SEO)
- Introduction SEO
- Paid Vs Organic
- Research
- Keywords Analysis & Planning
- Types of Keywords
- Google Algorithms for SEO
- On Page & Off Page Optimization
- SEO Metrics
- SEO Reports
On Page & Off Pag SEO
- Website Architecture
- Website Designing (Basics)
- Seo Friendly website techniques
- Keword Research and Analysis
- Title Tags
- Meta Tags
- Content Research/Optimizing Seo Content (Content Writing Technique Concept)
- Creating Robots File
- Canonical/404 Implementation
- 301 Redirect URL Implementation
- Sitemap Creation (xml/html)
- URL renaming /re-writing (Broken link suggestion)
- Google Webmaster tools Implementation
- Google Analytic Code implementation (to track site)
- Google Map Implementation
- Alt Tag Implementation
- H1-H6 Tag Implementation
- Alt Tag Uses
- Anchor Text
- Fevicon Generate
Off Page Seo
- Submission to search engines (Google/Yahoo/Bing/ Ask et.)
- Website Indexing
- Directory Submission
- Social Bookmarking
- Blog Submission
- Forums
- Article Submission
- Press Releases
- Free Classifieds
- Local Marketing
- Google Local Business Submission
- URL Shortning Tools
- Link Building
- Black Hat SEO/ White Hat SEO / Grey Hat SEO
Social Media Optimization
SMO : Social Media Optimization
- Introduction to Social Media
- Advantages Over Online Marketing
- Social Media Strategy
SMO : Facebook
- Latest Trends
- Difference beween Profiles, Places, Group & Pages
- Social Media Communication Strategy
- Open Graph
- Frictionless Sharing
- Facebook Connect (Like, Share, Comment)
- Facebook Pages (Creating, Managing, Retention)
- Pages (Do’s & Dont’s)
- Facebook Aps
- Measuring and Monitoring
- Sponsored Stories
- Facebook Places and Ceck-ins
- Facebook Credits
- Facebook and Commerece
- Advantages and Chanllenges
SMO : Linked in
- Introduction to LinkedIn
- Creating the right Profile & Settings
- Increasing reach and visibility
- LinkedIn Groups
- Answers, events, messaging & testimonials
- Company Pages
SMO : Twitter
- Introduction to Microblogging & Twitter
- Twitter Demograpphics
- Use for Reputation, Promotion, Sales, Conversing, Listining, Reasearch
- Business Examples : E-Commerce, Support (Listening & Supporting), PR, Image
- Who to Follow
- Tweeting (Respoding to others, RT, HashTags, Direct Messages)
- Tracking Code
- Ghost writers and the importance of Disclosure
- Twitiquette
- Advertising – Tweet for pay
- Twitter Lists
- Twitter Account Promotion
- Searching Tweets and Users
- Measuring Influence
- Tools
SMO : YouTube
- Online Video – Content is King
- Viral Films and Brand
- Defining your goals, metrcis and budgets
- Social Sharing, Comments and Reviews
- Getting and Audience
- Creating and Managing an Account
- Using Ads inside Videos
- Promoting Youtube Videos
Blogging (Bonus)
- Introduction to Blogs
- How Blogs works
- Blogs Creation
- Blogs Submission
- Blogs Weekly Position
- Blogs Commenting
SEM : Search Engine Marketing
- Google Adword
- Google Adsense
- Facebook Ads
